Jeffen MokInfo

Cutman

Project Type
Art Direction, Branding, Visual Design
Specifications
Modular package design for different SKUs for bottles and squeeze tubes, along with different marketing material in both digital and print.
Approach
Sketches, roughs, competitive analysis, user research, and testing
Contribution
Founder & Designer
Cutman is a skincare and shaving brand for men. In the ring, a cutman provides support for the boxer during a fight. The brand was designed to be the same for the everyday man taking on his daily routine of shaving.

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